The shoe brand Xtep way to work together Tse interpretation of brand fashion and professional

Operation and management can be said, in recent years, the shoe is its rapid speed, frequent appearances in the footwear market.Since signed a record sponsorship contract with the English Premier League Birmingham team, Nike Trainers contract by 2010, a five-year sponsorship fee of HK $ 90 million, also includes approximately HK $ 10 million sports apparel, the Chinese sports goods brands first appearance in Europe's top five leagues. Jinan National Games stadium and on the podium, the full field every now and then the X, Ding Shui Po and his Xtep has become the last laugh champion. As the exclusive partner of the current National Games sporting goods industry, Xtep logo look pushed to the front of all the Chinese people, and professional sports, "tightly linked together. Originally to go the route of professional sports, the brand also began to emphasize fashion, has been fashionable Xtep began to re-emphasize their sporting spirit. " Body Amphibious entertainment ", it is the small waves to the positioning Xtep Cheap Nike Trainers. Ding Shui Po, is the founder and chairman of the special steps. It is said that Nicholas Tse is the child's godfather of the small waves.He really helped me a lot, we are not sports brands and endorsement business relationship, but the relatives.His personality, talents through the platform of Xtep good interpretation. 'The Nicholas Tse almost the Xtep brand inception, Queen's spokesmen, . , before every season new product out, Xtep designer will communicate with Nicholas Tse, he personally designed several shoes. Founded 8 years brand, adhering to the philosophy, sports distinctive "Today, sales have doubled nearly 100-fold - from 3,000 million in 2001 to 2.867 billion yuan in 2008. In fact, the former founder of Xtep brand, the small waves whole venture 14 years.2012 Walt Street ball Tour Ningbo station group stage has to pull down the curtain, the city championship game was held in Ningbo Wanda Plaza on April 14 has entered the preparation period.